Commercial real estate firms can be greatly impacted by a strategic and effective public relations plan. By using PR tactics like press releases, media pitches and blogging, firms can create brand awareness and establish themselves as experts in the field, gaining the trust of customers.
So, what sets commercial real estate PR apart from PR for other industries?
CRE firms have it both easier and more challenging when it comes to public relations.
For CRE firms, there’s news all the time. Any time a project is announced or a property is sold, for example, there’s a potential story.
However, the media doesn’t necessarily find every single announcement newsworthy. The challenge comes in using CRE announcements to create angles that the media finds unique, and it’s a huge success when that’s accomplished.
Our job is to make that happen.